What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

I recently talked to an eighteen-year-old - a huge FIFA fan - and realized that he spends more time playing the FIFA video game than he does watching actual FIFA games.

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.

The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.

My point is that the great challenge of an artist is to balance those two things: to be strong enough to have your own personal vision that you will put on the page or the canvas or the screen, no matter what people say, but it requires a radical sensitivity. You have to be completely open to what the world is telling you, to what your audience tells you. And balancing those two things is nearly impossible.

What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.