What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

People are experience-rich and theory-poor.

What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

The difference between a crime of evil and a crime of illness is the difference between a sin and a symptom.

Activism that challenges the status quo, that attacks deeply rooted problems, is not for the faint of heart.

We have the kind of self-made-man myth, which says that super-successful people did it themselves.