What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.

There can be as much value in the blink of an eye as in months of rational analysis.

Hard work is a prison sentence only if it does not have meaning.

The great accomplishment of Jobs's life is how effectively he put his idiosyncrasies - his petulance, his narcissism, and his rudeness - in the service of perfection.

I'm convinced that ideas and behaviors and new products move through a population very much like a disease does.

Without the New York Times, there is no blog community. They'd have nothing to blog about.