We have the kind of self-made-man myth, which says that super-successful people did it themselves.

I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.

It is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success.

You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.

My point is that the great challenge of an artist is to balance those two things: to be strong enough to have your own personal vision that you will put on the page or the canvas or the screen, no matter what people say, but it requires a radical sensitivity. You have to be completely open to what the world is telling you, to what your audience tells you. And balancing those two things is nearly impossible.