The face is not a secondary billboard for our internal feelings. It is an equal partner in the emotional process.
Malcolm GladwellHappiness, in one sense, is a function of how closely our world conforms to the infinite variety of human preference.
Malcolm GladwellStarting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm GladwellThe people at the top don't work just harder or even much harder than everyone else. They work much, much harder.
Malcolm GladwellWhen the students were asked to identify their race on a pretest questionnaire, that simple act was sufficient to prime them with all the negative stereotypes associated with African Americans and academic achievement. If a white student from a prestigious private high school gets a higher SAT score than a black student from an inner-city school, is it because sheโs truly a better student, or is it because to be white and to attend a prestigious high school is to be constantly primed with the idea of โsmartโ?
Malcolm Gladwell