When you're an underdog, you're forced to try things you would never otherwise have attempted.
Malcolm GladwellI think that persistence and stubbornness and hard work are probably, at the end of the day, more important than the willingness to take a risk.
Malcolm GladwellThe answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm Gladwell