That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

No one who can rise before dawn three hundred sixty days a year fails to make his family rich.

The conventional wisdom is often wrong. Crime didn't keep soaring in the 1990s, money alone doesn't win elections, and - surprise - drinking eight glasses of water a day has never actually been shown to do a thing for your health. Conventional wisdom is often shoddily formed and devilishly difficult to see through, but it can be done.

A fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last night, and Kobe says his finger is going to be fine. They spent three days fly-fishing with Brett Favre in March, and Brett says he's definitely coming back for another season.

Jenny Simpson loses her shoe in the women's fifteen hundred, with a lap and a half to go, destroying her chances to repeat as world champion, and she gives the most gracious interview afterward about how she's had a wonderful career already. Great for Jenny Simpson. Bad for the sport! We need drama!

Sometimes the most modest changes can bring about enormous effects.

I've been in auditions without screens, and I can assure you that I was prejudiced. I began to listen with my eyes, and there is no way that your eyes don't affect your judgement. The only true way to listen is with your ears and your heart. (p.251)