What interests me about fiction is plot. And what interests me about plot is whether someone tells a story that moves me within the constraints of storytelling. And I have narrowly defined storytelling.
Malcolm GladwellAnyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.
Malcolm GladwellI've always been baffled by how much we over-rate the statistically insignificant differences that separate competitors at the top end of the distribution.
Malcolm Gladwell