That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

What interests me about fiction is plot. And what interests me about plot is whether someone tells a story that moves me within the constraints of storytelling. And I have narrowly defined storytelling.

Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

I've always been baffled by how much we over-rate the statistically insignificant differences that separate competitors at the top end of the distribution.

Emotion is contagious.

We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.

Practice isn't the thing you do once you're good. It's the thing you do that makes you good.