What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm GladwellThe issue isn't the accuracy of the bombs you have, it's how you use the bombs you have - and more importantly, whether you ought to use bombs at all.
Malcolm GladwellInstinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ... If you have no experience, then your instincts aren't any good.
Malcolm Gladwell