I don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.
Malcolm GladwellWe tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.
Malcolm GladwellActivism that challenges the status quo, that attacks deeply rooted problems, is not for the faint of heart.
Malcolm GladwellThe Law of the Few... says that one critical factor in epidemics is the nature of the messenger.
Malcolm Gladwell