I've been in auditions without screens, and I can assure you that I was prejudiced. I began to listen with my eyes, and there is no way that your eyes don't affect your judgement. The only true way to listen is with your ears and your heart. (p.251)

[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act – and how well we think and act on the spur of the moment – are a lot more susceptible to outside influences than we realize.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

There are lots of issues more important than where billionaires donate their money.

I don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.

When you're an underdog, you're forced to try things you would never otherwise have attempted.

A radical and transformative thought goes nowhere without the willingness to challenge convention.