Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.

There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.

Ideas and products and messages and behaviors spread just like viruses do.

Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.

The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.

Truly successful decision-making relies on a balance between deliberate and instinctive thinking.

I'm a purist: I start to wrinkle my nose when the Cold War ends.