Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.

The issue isn't the accuracy of the bombs you have, it's how you use the bombs you have - and more importantly, whether you ought to use bombs at all.

I don't go to an office, so I write at home. I like to write in the morning, if possible; that's when my mind is freshest. I might write for a couple of hours, and then I head out to have lunch and read the paper. Then I write for a little bit longer if I can, then probably go to the library or make some phone calls. Every day is a little bit different. I'm not highly routinized, so I spend a lot of time wandering around New York City with my laptop in my bag, wondering where I'm going to end up next. It's a fairly idyllic life for someone who likes writing.

The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.

The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

I have a new way of doing things, and I don’t care if you think I’m crazy.

When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.