If you're in business it's both a promise and a warning. It says that sometimes little things can cause some little guy to have an overnight success.
Malcolm GladwellThe particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you from the morning to the afternoon section, is what the psychologist Robert Sternberg calls "practical intelligence." To Sternberg, practical intelligence includes things like "knowing what to say to whom, knowing when to say it, and knowing how to say it for for maximum effect.
Malcolm Gladwell