I'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way to tell stories... If you come up through a newspaper as I did, your whole goal is to get a story on the front page, and you only get something on the front page if it's unusual.

When I see someone who reads something of mine and draws something out of it that's very different from my perspective, I think that's actually cool. Sometimes it's worrisome when you feel they badly misinterpret it, but it just says that they're thinking, and they're bringing their own interpretation to bear on it. [...] That's part of the wonderful thing about putting words into the world, and if I was worried about that, I couldn't be a writer.

Re-reading is much underrated. I've read The Spy Who Came in from the Cold once every five years since I was 15. I only started to understand it the third time.

...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.

Innovation-the heart of the knowledge economy-is fundamentally social.

I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.

Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer ... But crucially, innovators need to be disagreeable ... They are people willing to take social risks-to do things that others might disapprove of.