I'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way to tell stories... If you come up through a newspaper as I did, your whole goal is to get a story on the front page, and you only get something on the front page if it's unusual.

Did they know why they knew? Not at all. But the Knew!

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

Happiness, in one sense, is a function of how closely our world conforms to the infinite variety of human preference.

I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.

We overlook just how large a role we all play--and by 'we' I mean society--in determining who makes it and who doesn't.

Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions... by changing the experiences that comprise those impressions.