I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

The difference isn't resources, it's attitude.

Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

I know it sounds hard to believe, but habits laid down by our ancestors persist even after the conditions that created those habits have gone away.

I don't want to be like the angry old guy in the corner who is always ranting and raving about the same things - but I don't mind doing that just a little bit!

That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

Flom had the same experience...He didn't triumph over adversity. Instead, what started out as adversity ended up being an opportunity.