We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.
Malcolm GladwellWhen people reflexively write checks to institutions that have billions of dollars in the bank, they are essentially committing a moral crime. Your money could do good in this world and you're choosing instead to waste it. People have to do a better job of that. You've got to find places where your money's going to do some good and direct your dollars towards that institution.
Malcolm GladwellIf you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
Malcolm GladwellThe Law of the Few... says that one critical factor in epidemics is the nature of the messenger.
Malcolm GladwellIf we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
Malcolm Gladwell