It's as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani.
Malcolm Gladwell..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.
Malcolm GladwellMy father read Charles Dickens to us as children, and at the end of virtually every novel he would choke up and start to cry - and my father NEVER cried. It always made me love him all the more.
Malcolm GladwellThe Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.
Malcolm GladwellStarting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm Gladwell