We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.

The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.

Of the great entrepreneurs of this era, people will have forgotten Steve Jobs.

That was it! The whole Redwood City philosophy was based on a willingness to try harder than anyone else.

The 10,000-hours rule says that if you look at any kind of cognitively complex field, from playing chess to being a neurosurgeon, we see this incredibly consistent pattern that you cannot be good at that unless you practice for 10,000 hours, which is roughly ten years, if you think about four hours a day.

if we can control the environment in which rapid cognition takes place, then we can control rapid cognition

The particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you from the morning to the afternoon section, is what the psychologist Robert Sternberg calls "practical intelligence." To Sternberg, practical intelligence includes things like "knowing what to say to whom, knowing when to say it, and knowing how to say it for for maximum effect.