When I see someone who reads something of mine and draws something out of it that's very different from my perspective, I think that's actually cool. Sometimes it's worrisome when you feel they badly misinterpret it, but it just says that they're thinking, and they're bringing their own interpretation to bear on it. [...] That's part of the wonderful thing about putting words into the world, and if I was worried about that, I couldn't be a writer.

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

Lesson Number One: The Importance of Being Jewish

I think that persistence and stubbornness and hard work are probably, at the end of the day, more important than the willingness to take a risk.

By shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the right circumstance.

If you don't contradict yourself on a regular basis, then you're not thinking.

You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.