People at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think of crime as another disease, and using some of these same concepts. It was something that was in the air in that world, but it was time to bust it out and apply it to any number of different social epidemics.
Malcolm GladwellAnyone who has ever scanned the bookshelves of a new girlfriend or boyfriend- or peeked inside his or her medicine cabinet- understands this implicitly; you can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.
Malcolm Gladwell[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act โ and how well we think and act on the spur of the moment โ are a lot more susceptible to outside influences than we realize.
Malcolm Gladwell