The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a revolution in the way that we consume creative property, which I would call art. It has radically changed the relationship between the artist and the audience, how money changes hands, and how much money changes hands. Music was the first, and books are coming next. The Kindle or some form of electronic book is clearly inevitable, and it will massively reshape how books are sold, who pays for them, and how they're consumed. It is going to be really fascinating.
Malcolm GladwellThereโs this powerful phrase in the legal world, โDifficult cases make bad law.โ The exception is the difficult case. You canโt generalize them by definition. So although they are fascinating, they donโt solve any problem because theyโre so one of a kind.
Malcolm GladwellConsistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
Malcolm GladwellI'm in the storytelling business, and so you're always drawn to the unusual. And early on, I discovered that's the easiest way to tell stories... If you come up through a newspaper as I did, your whole goal is to get a story on the front page, and you only get something on the front page if it's unusual.
Malcolm GladwellThe Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.
Malcolm Gladwell