What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm GladwellWhen people in authority want the rest of us to behave, it matters-first and foremost-how they behave.
Malcolm GladwellSuccess is not a function of individual talent. It's the steady accumulation of advantages. It's bound up in so many other broader circumstantial, environmental, historical, and cultural factors.
Malcolm Gladwell