You don't start at the top if you want to find the story. You start in the middle, because it's the people in the middle who do the actual work in the world.
Malcolm GladwellWe spend a lot of time and effort trying to figure out who's going to be a good NFL quarterback, and we do a very bad job of it. We don't really know. And we also spend a lot of time trying to figure out who will be a good teacher, and we're really bad at that too. We don't know if someone is going to be a good teacher when they start teaching. So what should we do in those situations in which predictions are useless?
Malcolm GladwellWhen the students were asked to identify their race on a pretest questionnaire, that simple act was sufficient to prime them with all the negative stereotypes associated with African Americans and academic achievement. If a white student from a prestigious private high school gets a higher SAT score than a black student from an inner-city school, is it because sheโs truly a better student, or is it because to be white and to attend a prestigious high school is to be constantly primed with the idea of โsmartโ?
Malcolm GladwellSo the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.
Malcolm GladwellIn order to get one of the greatest inventions of the modern age, in other words, we thought we needed the solitary genius. But if Alexander Graham Bell had fallen into the Grand River and drowned that day back in Brantford, the world would still have had the telephone, the only difference being that the telephone company would have been nicknamed Ma Gray, not Ma Bell.
Malcolm Gladwell