That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Malcolm GladwellRadio stations have constructed a narrow door[way], and that's because they don't understand how complex and paradoxical our snap judgments are. It's hard to measure new songs.
Malcolm GladwellSuccess is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.
Malcolm GladwellThose with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.
Malcolm Gladwell