We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.

Without the New York Times, there is no blog community. They'd have nothing to blog about.

Radio stations have constructed a narrow door[way], and that's because they don't understand how complex and paradoxical our snap judgments are. It's hard to measure new songs.

The world is not a meritocracy, as much as we may like to pretend that it is. And we have a long way to go before we really reward people based on their own merit.

Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic , your resources ought to be solely concentrated on these three groups. No one else matters.

Our acquaintances—not our friends—are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.

Nothing frustrates me more than someone who reads something of mine or anyone else's and says, angrily, 'I don't buy it.' Why are they angry? Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head—even if in the end you conclude that someone else's head is not a place you'd really like to be.