There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.
Malcolm GladwellIt is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success.
Malcolm GladwellScience fiction annoyed me because it was like, "Why is the world as it is not enough for you?"
Malcolm GladwellShortly after the birth control pill was approved for public distribution, one woman wrote to John Rock, its inventor, "You should be afraid to meet your maker." Rock, despite being Catholic replied, "My dear Madam, in my faith, we are taught that the Lord is with us always. When my time comes, there will be no need for introductions."
Malcolm GladwellIf we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
Malcolm Gladwell