Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.
Marc BenioffJournalists immediately think of me as a resource for a quote or comment because they know that I will be available to offer fresh insight and meet their deadlines.
Marc BenioffMost of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them.
Marc Benioff