Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.
Marc BenioffI've worked with a variety of presidents over the years on both sides of the aisle and congressmen and senators, so I'm not into trying to demonize anybody. It used to be that people would fight like hell on the floor of the house and they'd go have a beer together. Now it's like you're radioactive if you talk to the other side, which keeps us from getting anything done. I'm an independent personally, and I vote for who I believe will make the biggest difference.
Marc Benioff