Social embedded business processes that solve concrete needs are key to enterprise social collaboration.

I also think that employees these days expect less of a separation of work and personal life. That doesn't mean that work tasks should encroach upon our personal time, but it does mean that employees today expect more from the companies for whom they work. Why shouldn't your workplace reflect your values? Why is "giving back" not a part of our jobs? The answer for us is to integrate philanthropy with work.

Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them.

The elites - or managers in companies - no longer control the conversation. This is how insurrections start.

You don't want to be the only car company. When you're the only car company and there's no competition, customers may not know what a car is, the roads may not be developed for cars, there may not be gas stations everywhere.

We believe in the art of war. We are trying to get our competition to attack us with angry, virulent energy, so we can transform that into larger market share.

If you look at the top 10 enterprise software companies, a lot of them are important but irrelevant companies. It's really important to be relevant and important.