Social embedded business processes that solve concrete needs are key to enterprise social collaboration.

Our focus was directed at developing the best possible and easiest to use product, and this is where we invested our time. Realize that you won't be able to bring the same focus to everything in the beginning. There won't be enough people or enough hours in the day. So, focus on the 20 percent that makes 80 percent of the difference.

Journalists immediately think of me as a resource for a quote or comment because they know that I will be available to offer fresh insight and meet their deadlines.

I believe a balanced life is essential, and I try to make sure that all of our employees know that and live that way. It's crucial to me as a manager that I help ensure that our employees are as successful as our customers and partners.

I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.

I had one goal. I wanted people to really learn the tools that could change, because I taught finance for years, I network with people in their 20s, obviously, and all ages I've worked with. But I wanted to just take that to another level, and I also, quite frankly, was just angry. I was angry about the level of abuse I saw in 2008 that happened to people. I knew what happened, I had made a fortune during that time because when things melt down - and they're going to again; life is cyclical - it's one of the greatest opportunities in your life.

Although I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get a real-world job working with customers.