If there wasn't any competition, I'd be very worried, because it would mean we were not doing very well.

In business, we say that people overestimate what you can do in a year and underestimate what you can do in a decade. This is true in philanthropy as well.

Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.

Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them.

Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.

Customers want new functionality, but they don't want the traditional complexity that has marred products in the past.

The only constant in the technology industry is change.