The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.

If you look at the top 10 enterprise software companies, a lot of them are important but irrelevant companies. It's really important to be relevant and important.

Philanthropy isn't just about big gifts; it's about participation. It is about the grace that comes from working together.

Don't forget to do something for other people.

Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something for them.

The elites - or managers in companies - no longer control the conversation. This is how insurrections start.