You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.
Marc BenioffIf you look at the top 10 enterprise software companies, a lot of them are important but irrelevant companies. It's really important to be relevant and important.
Marc BenioffI have failed a lot in my philanthropy, where I will make philanthropic contributions and they just won't be effective.
Marc BenioffCustomers get vested in certain paradigms of computing, and those large vendors will try to keep those customers in those paradigms of computing for as long as possible. That's where you basically get the term cash cow.
Marc Benioff