Relevance is a search engine's holy grail. People want results that are closely connected to their queries.
Marc OstrofskyIn direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
Marc OstrofskyInternet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.
Marc Ostrofsky