The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
Marc OstrofskyDirect navigation traffic is by far the most highly targeted form of web traffic available.
Marc OstrofskyInternet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.
Marc OstrofskyInternet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.
Marc OstrofskyWhenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
Marc OstrofskyTraditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
Marc Ostrofsky