The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.
Marc OstrofskyThe Internet produces new business models and also reinvents traditional business models.
Marc OstrofskyMany people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
Marc OstrofskyDirect navigation traffic is by far the most highly targeted form of web traffic available.
Marc OstrofskyTraditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
Marc Ostrofsky