The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.
Marc OstrofskyThe Internet produces new business models and also reinvents traditional business models.
Marc OstrofskySearch engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
Marc Ostrofsky