Audiences can tell when you're being fake and they will eat you alive. But if you're doing something authentic they will connect to it and that can lead to commercial success.

Working with the actors, working with production designers, working with the creative people who surround the process is really fun, it's really inspiring and I take great pleasure in working with them. That's what's most fun about directing.

I think that if you make something that's relatable then people will attach themselves to it. You can express it in a lot of different ways but I feel like as long as you are consistent and fair with the audience they'll engage irrespective of how they self-identify. I think it just gets too complicated to track all those differences between demographics.

There's a punk rock quality to Peter Parker, that I identified with when I read the comics [Spider-Man], and that I really liked. He has this chip on his shoulder.

I think that the dramas that you find in TV are actually a lot more interesting, typically, than what you find in cinema.

It's very important to keep the emotions grounded, to keep the characters in some real place.

I think it's really important, when you're redefining a character [ Spider-Man], for the audience to experience things that they haven't experienced, from the ground up. I wanted to build a character. I feel like point of view is a really crucial thing in the story, and that you need to build up the emotional building blocks, so that you can experience all the other emotions in a very specific way, rather than just experiencing it in an intellectual way.