I've worked with many large and small publishers, and nearly all of them love the value that Instapaper provides to their readers.
Marco ArmentPeople want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.
Marco ArmentInstapaper wouldn't be of as much value if it weren't for these mobile and e-reader devices. They give you a separate physical context for reading.
Marco Arment