Attention to detail can't be (and never is) added later. It's an entire development philosophy, methodology, and culture.

People will pay for something they like because they want to ensure its future.

I started out from a pretty modest background, so I always had a pretty good sense of money. I always had to work for my money, save my own money, I always bought my own stuff with my money... trying not to waste money unnecessarily.

People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.

Writing your own blog platform is like roasting your own coffee: it's impractical and you probably shouldn't do it, but for people who really, truly care about it, it's worthwhile to them for their own personal priorities that sound crazy to everyone else. Well, I write my own blog platform and I roast my own coffee.

I've worked with many large and small publishers, and nearly all of them love the value that Instapaper provides to their readers.

Charge for something and make more than you spend.