People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.
Marco ArmentApple already had everyone's billing information from iTunes... you could buy things just by typing in your password... That, for the first time, brought very, very easy payment to the modern software world. That, more than anything, is why there is a business for paid apps.
Marco ArmentIf you sit on, sleep on, stare at, or touch something for more than an hour a day, spend whatever it takes to get the best.
Marco ArmentAttention to detail can't be (and never is) added later. It's an entire development philosophy, methodology, and culture.
Marco Arment