I need to reach out to people who work for small to mid-sized companies, and help them identify and apply their strengths at work.

Managers are, and should be, totally responsible for recognizing individual strengths (both natural talents and skills), getting those strengths in proper alignment (i.e. in the right "seats"), and then leveraging them.

True individuality can be lonely.

Everyone can probably do at least one thing better than ten thousand other people.

It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star examples.

If you want to be clear, act.

Convey your passion and link your strengths to measurable results. Employers and interviewers love concrete data.