I need to reach out to people who work for small to mid-sized companies, and help them identify and apply their strengths at work.

Discover what you don't like doing and stop doing it.

The best strategy for building a competitive organization is to help individuals become more of who they are.

It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star examples.

Strengths are not activities you're good at, they're activities that strengthen you. A strength is an activity that before you're doing it you look forward to doing it; while you're doing it, time goes by quickly and you can concentrate; after you've done it, it seems to fulfill a need of yours.

Focusing on strengths is the surest way to greater job satisfaction, team performance and organizational excellence.

Most of my work has been in corporations, studying how you build an organization that helps people to identify and work to their strengths.