People should be hired "as is" and their managers then help them to develop their individual strengths while completing tasks for which they have the greatest aptitude and in which they have the greatest interest.
Marcus BuckinghamToo many of the organizations I have observed resemble a farm in Kansas. They have lots of fences and silos as well as a storm cellar.
Marcus BuckinghamGoogle and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.
Marcus Buckingham