Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

I need to reach out to people who work for small to mid-sized companies, and help them identify and apply their strengths at work.

Convey your passion and link your strengths to measurable results. Employers and interviewers love concrete data.

A strength is what you do that makes you feel strengthened.

You will learn and grow the least in your areas of weakness.

Every time you make a rule you take away a choice, and choice, with all of its illuminating repercussions, is the fuel for learning.

The time you spend with your best (employees) is, quite simply, your most productive time.