What do you want your business to do? Make money, of course. To pay for people and supplies, to be able to grow.
Margaret HeffernanPhones and soundtracks and Muzak and fountains replace genuine and unpredictable human contact with a seamless soundtrack from a bad movie and a cliche that makes us believe we must all be happy.
Margaret HeffernanBig data will never give you big ideas... Big data doesn't facilitate big leaps of the imagination. It will never conjure up a PC revolution or any kind of paradigm shift. And while it might tell you what to aim for, it can't tell you how to get there
Margaret HeffernanCompanies don't have ideas. Only people do. And what motivates people are the bonds of loyalty and trust they develop around each other.
Margaret Heffernan