Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.
Margaret HeffernanBusiness is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.
Margaret HeffernanMaking a company fit to sell may be the only way to ensure you never need a buyer.
Margaret Heffernan