I don't think a true company - one that builds sustainable value - can ever only exist online or remotely.
Margaret HeffernanCustomers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.
Margaret HeffernanIf the company depends entirely on you - your creativity, ingenuity, inspiration, salesmanship or charisma - nobody will want to buy it. The risk and the dependency are too great.
Margaret Heffernan