That's the Holy Grail right now for the whole media industry, and so that's where most of our efforts are going to: How do we get people to pay for this, and to continue to pay for it as there's more and more competition for their attention?
Maria RodaleI would love to see us all succeed together, but we will do what we have to do to succeed and survive in that sustainable way that benefits everyone.
Maria RodaleThe biggest challenge I think every publisher is facing is how do we get readers to pay for content? So we're constantly testing, trying new things.
Maria Rodale