Ive been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.

I like getting my ideas from the things of now. I am very conscious of the moment, of images that belong to this moment instead of another period. Fashion is really a reflection of our lives. You see women today and they don't do their hair up; they all wear their hair undone. So you have to reflect that in your photography .

I was amazed by this person who, even though she had everything, would go to feed the homeless and visit sick children and Aids victims. It was like a fairy tale. Who was she really? Why did she do this? She was trying to find love. I wanted the world to see her kindness, her humility: I think she realised that would be her way.

I usually try to make my images look like they just exist, like no effort was put into it.

I started being a photographer because I liked fashion. I liked the idea of dressing up and changing my look. I got earrings, dyed my hair. I would dress like a fashion photo.

I had the right amount of detachment to go back and really appreciate what I had grown up with. There’s a particular style that is very Peru that you don’t see anywhere else; it’s got so many different imprints. When you mix Incan minimalism with the heavy, ornate Spanish Baroque, it is very interesting.

Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."