Ive been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.

My favourite words are possibilities, opportunities and curiosity.

In Los Angeles, individuality is very big, because people live in secluded bubbles. People don't walk around. They're very insular, and that allows for people to be whatever they want.

Work is your life, it’s not a rehearsal. You work 7 days a week so you may as well enjoy those days.

Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

There is something about Prince William and Prince Harry that brings real modernity to the British royal family. They are also very open, human, and kind, and this is what I have tried to capture in the pictures I have taken of them as well as in my pictures of Prince William and Catherine.

It's a choice - there are two different sorts of photographer: those obsessed with the technicalities and those obsessed by the subject.