Ive been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.

My favorite type of photography - apart from fashion photography - is journalism, which in a way documents something that exists in a very precise moment, that didnt exist in a moment before and will not exist ever again. This has influenced my work a lot - I usually try to make my images look like they just exist, like no effort was put into it.

It's a choice - there are two different sorts of photographer: those obsessed with the technicalities and those obsessed by the subject.

I usually try to make my images look like they just exist, like no effort was put into it.

Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body.

I had the right amount of detachment to go back and really appreciate what I had grown up with. There’s a particular style that is very Peru that you don’t see anywhere else; it’s got so many different imprints. When you mix Incan minimalism with the heavy, ornate Spanish Baroque, it is very interesting.