Chic is nothing but the right nothing.

I started being a photographer because I liked fashion. I liked the idea of dressing up and changing my look. I got earrings, dyed my hair. I would dress like a fashion photo.

I had the right amount of detachment to go back and really appreciate what I had grown up with. There’s a particular style that is very Peru that you don’t see anywhere else; it’s got so many different imprints. When you mix Incan minimalism with the heavy, ornate Spanish Baroque, it is very interesting.

It's a choice - there are two different sorts of photographer: those obsessed with the technicalities and those obsessed by the subject.

Ive been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.

Some things happen by accident - embrace them.

Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."