Content has no economic value unless it's shared and it's acted on.

We are on the cusp of a marketing revolution. And it's being led by YOU.

Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

You can't fake authenticity.

Power doesn't come from CONTENT, power comes from content that MOVES.

If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.

You cannot be to wedded to your past accomplishments.