If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.
We are on the cusp of a marketing revolution. And it's being led by YOU.
Power doesn't come from CONTENT, power comes from content that MOVES.
You can't fake authenticity.
You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.
You cannot be to wedded to your past accomplishments.