If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.

Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.

You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.

You can't fake authenticity.

You cannot be to wedded to your past accomplishments.

Content has no economic value unless it's shared and it's acted on.