In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.

The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.

The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.

To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.

Life. Consider the alternative.

A light bulb creates an environment by its mere presence.