I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.

When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.

Scribal culture and Gothic architecture were both concerned with light through, not light on.

Only the small secrets need to be protected. The large ones are kept secret by public incredulity.

Obsolescence is the moment of superabundance.

Typographic man can express but is helpless to read the configurations of print technology.

In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.