The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.

New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.

Electricity does not centralize, but decentralizes.

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.

The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.

Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.

If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?