Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.

In large measure, writing is the spatialization of thought.

The rythms of typing favour short, concise sentences, sentences with oral form.

The new media are not bridges between man and nature - they are nature...

The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.